People ask me how to drive more sales from Instagram. Did you know that Instagram has over a billion users according to Statista? Now just think about how many sales you are generating from Instagram. I bet you’re generating a tiny amount of sales from Instagram, if not realistically, zero sales.
In 2019, Instagram has around 1 billion monthly active users and 500 million daily active users; it seems the platform’s popularity is growing at an exponential rate. Because of this popularity, more businesses are investing in Instagram marketing strategies to drive sales and achieve their business goals.
You can do this by choosing the right Instagram marketing strategy that fits your brand, your product/service, and your audience. To learn how to drive more sales from Instagram in 2023, check out our guide below!
So how do you change that? Well, you could use ads, but that’s expensive. So what else is left? Well, there are a few strategies that you can use that work.
How to Drive More Sales from Instagram?
You can use the hashtag sale to promote upcoming promotions or discounts. If your post gets shared by potential clients, they might follow you to see what else you offer.
You can also add location tags to your posts to encourage followers to check out your store. For instance, if you sell shoes, you can tag a specific area where you distribute your merchandise. This way, your followers can easily find your store.
Another way to get more sales from Instagram is by using influencers. As long as you are paying them to promote your products, they’ll naturally share your content.
1. Linktree.
Linktree is a tool that you can put in your bio on Instagram, and you can link to multiple products and services that you’re selling. This is especially useful if you have more than one thing that you’re trying to monetize and sell. Best of all, it doesn’t cost any money to use and you can get it for free.
2. Tell your users to Swipe Up.
When you create stories, make sure you create stories promoting whatever you sell and intertwine them with educational advice. For example, I may be releasing three different stories on Instagram on SEO advice, my first tip could be around content, my second one around how to generate more links, and my third tip around on-page SEO.
And you would want to give tactical advice in those tips. Now, right after the third story, I would create a fourth one saying, Hey, if you just want me to do all this for you check out my ad agency, NP Digital. Swipe Up and we can end up helping you out.
When you do this and a user swipes up it’ll take them to your website and you can collect a lead or sell a product right then and there.
3. Sell going live On Instagram.
Have you heard of Tai Lopez? You know that here in my garage is a Lamborghini guy. And did you know that Tai owns companies like Dress barn and Pier 1?
If you live in the United States you’ve probably heard of at least Pier 1. They’re a massive furniture company. How did he own those sites? Well, he would go live on social media, and pitch people to be investors in his ventures and it worked.
Going live is a great opportunity for you to get in front of your followers and pitch them. The more educational your content is, the better you’ll be. But don’t forget to integrate that sales pitch.
There is nothing wrong with selling and if you don’t sell, you’ll never generate any revenue. As my mom always would tell me as a little kid, if you never ask, you’ll never receive.
4. Promote through a post.
When you post on your wall why can’t it be about your product or your service? Even if it doesn’t get as many likes or comments, that’s okay. There’s nothing wrong with selling.
And if you’re offering a limited-time promotion, you’ll find that it’ll do even better. Just make sure your limited-time promotions are really limited-time instead of never-ending promotions.
5. Use influencers to promote your products
You can use influencers for a number of reasons. For example, you could pay an influencer with a large following on Instagram to promote your product. Additionally, you can work together with an influencer and agree on a certain hashtag that promotes the product.
This will help the post get seen by more people. You’ll have better luck if the influencer is someone who has a similar target market as your company or product.
6. Use shoppable posts
To drive more sales on Instagram, you need to build a following by posting content that your followers love. Posting shoppable posts (posts with links to products) will also help drive traffic to your site and increase the likelihood of purchases.
To make your posts shoppable, post a photo of something you’re selling and then provide links for people to buy it. To give an example, let’s say I sell sunglasses on my personal Instagram account.
I could post a photo of my favorite new sunglasses and provide links for the product in my bio, caption, or comment so people know where they can purchase them. Here is an example
7. Take advantage of Instagram Stories
Instagram Stories can be a great tool for driving sales and building brand recognition. If you want to use it for marketing, here are some tips:
- Be consistent with your posting schedule and keep the content fresh.
- Use hashtags that will reach your target audience (i.e., #instore, #sales, etc.).
- Use call-to-action statements like Head in-store today! or Find out more at our website.
- Offer coupons and deals to followers who engage with your post (i.e., 10% off all online orders this weekend only or Buy one get one free).
8. Use paid advertising on Instagram
In 2022, I used an Instagram paid advertising campaign to drive more sales. For me, the process was straightforward: I created a new account and selected my target market.
Next, I uploaded a photo of my product and set up the ad with a reasonable budget. Finally, after selecting who could see the ad (e.g., women ages 25-40), I clicked on the run and waited for likes and followers to come in!
How to drive sales through Instagram
So you’re looking for a way to drive more sales through your Instagram account? Well, it’s actually easier than you might think. Here are three ways that will help you drive more sales through your Instagram account:
- Run Promotions on Your Products- When running promotions on your products, make sure to be transparent with followers about what they’ll be getting when they purchase the product. Something like Buy this product and get these freebies!
- Give Away Free Products- Gifting follower’s items as a token of appreciation is another way to drive up revenue. Make sure not to just give away every single thing you have, or people won’t be impressed anymore.
How to get more sales from Instagram
Instagram is the best social network for marketing. It’s free, quick, and easy to use. You don’t need to spend money to promote yourself on Instagram. There are many ways to increase your followers and engagement on Instagram. Here are some tips to help you get more sales from Instagram.
- Use Hashtags: Hashtags are keywords that appear at the end of a post title. When someone uses a hashtag, they’re able to search for posts containing that keyword.
Is it profitable to sell on Instagram?
Instagram has become an important tool for small business owners. You can use it to connect with your customers and drive additional traffic to your site. But, there are a few things you need to know before diving in head first.
Understand how hashtags work on Instagram. The most popular hashtags may change over time, but it’s important that you know how they work so you can use them correctly and build your following while driving traffic back to your website.
Reach out to the influencers in your niche. Oftentimes, influencers can be found by searching hashtags related to their area of expertise on Instagram or by browsing through different pages that list the influencers associated with various industries.
Conclusion
If you want to find people who are talking about your product or service, go to the hashtags section and look for relevant tags.
- Create Interesting Content: People follow accounts that produce interesting content. So, if you want to get more sales from Instagram, create interesting content.
Post images, videos, and articles related to your business. People love reading, watching, and learning about things they care about.
- Be Consistent: Consistency is the key to success. Make sure you post regularly, whether it’s once per day or once per week. Your followers will appreciate your consistency.
- Engage with Others: Engagement means interacting with others. Comment on their pictures and respond to their comments.
Like and share their posts. Showing interest in what others have to say makes them feel appreciated.
- Follow Others: Follow other influencers in your industry. Check out their profiles and see what kind of content they post. Look for similar interests and try to comment on their posts.
- Build Relationships: Connect with other businesses and individuals in your niche. Share useful information and ask questions. Find out how they got started and where they came from.
Promote Yourself.
Drive More Sales from Instagram FAQ
How to drive more followers on Instagram?
Instagram is a great platform for driving sales, but it takes a lot of work. In this post, we’ll cover how to drive more sales from Instagram in 2022 by using the right hashtags, applying for the right account verification, and posting at the right time of day.
What to sell on Instagram to make money?
If you’re struggling with what products to sell on Instagram, try something that resonates with your followers. For example, if you’re a food blogger, post more photos of the recipes and ingredients that you use.
If you have an online clothing store, show photos of the clothes to real people and share behind-the-scenes photos of your clothing line’s production process.
What items sell best on Instagram?
Instagram is the perfect platform for businesses that sell food, clothes, and even art. In fact, it’s one of the most popular social media platforms for business owners.
Whether you’re just starting out or you’ve been using it for years, there are ways to drive more sales on Instagram. Here are five tips to help you drive more sales from your account:
-Build a community by interacting with your followers and engaging with others in the industry.
-Offer exclusive deals or giveaways only available on your account.
-Give sneak peeks into your newest products or add teasers about what’s coming next.
-Create original content like behind-the-scenes photos and videos that show off the people and things that make your brand unique.
How to get customers on Instagram fast
Start by searching for your target customer on the Instagram app. When you find them, tap on their username or picture and view their profile.
You’ll be able to see the number of followers they have, which will give you an idea of how much traffic they have. Once you’ve found a potential customer, swipe up and click Send Message and then type your message.
How do I attract customers on Instagram?
The key to selling on Instagram is by providing the right hashtags and visuals. Hashtags are a quick way of attracting customers because they will be able to find you more easily.
You want to think about what your target audience might search for and add those hashtags as well as any other relevant ones that may not come up when searching.
When it comes to visuals, photos should be aesthetically pleasing, simple, and on-brand.
Why am I not getting sales on Instagram?
The first step is to examine your content. Are you posting high-quality photos and videos? Is the quality of your content on point? If not, figure out how to improve it.
The second is to post more often. You want your posts to be spaced out enough so that people can see them, but not so much that they get tired of seeing your stuff all over their feeds.
And finally, think about why people aren’t following you back or liking your posts in the first place.
If you have any questions, send me an email. I’m here to help. If you enjoyed the blog, share it, and tell people about it.
