Just follow this process and you’ll find the perfect keywords for your campaign. And watch and read until the end. Because I share my biggest Keyword Research secrets.
- Keyword Research For Beginners
- Why We Do Keyword Research?
- Body Keywords
- Keyword Qualification Factors
- Frequently Asked Questions (FAQ) Related To Keyword Research
- Keywords are important for two reasons: They help you target specific audiences and they allow you to track your site’s performance. If you want to target a specific audience, then you should concentrate on keywords that are relevant to them.
- Keywords are short descriptions of topics. They are often used by webmasters to improve their websites’ search engine rankings.
Why We Do Keyword Research?
How Do I Research Google Keywords?
So there are three types of keywords that you’ll encounter.
These are keywords with a single word or acronym like cars. These are the worst types of words to target because they’re usually too broad and not specific enough.
The intent isn’t clear
So take a look at the search results for [cars]. what is someone actually searching for in this case? Are they looking to buy a car?
If so, used? or new? what type of car? Are they simply looking for more information about the movie cars? The intent is difficult to understand. which leads to the second reason why you shouldn’t target head keywords which is.
Low-quality traffic, poor conversation
Because the intent isn’t clear, traffic quality will be low. And as a result, conversions will be poor. So sure, ranking for head keywords will juice your traffic numbers. But you’ll be disappointed by the conversion rates.
This competition makes ranking for these keywords a death trap. Because you’ll need a massive number of resources to rank. Even if you do rank, it won’t be easy to get visitors.
Extreme SERP Volatility
Google has a difficult time knowing what the searcher is actually looking for. As a result, Google is constantly shuffling its results to find what produces a high organic click-through rate.
So overall there’s almost never a good reason to target head keywords. But now let’s move on to the next type of keywords.
An example of a keyword phrase is [used cars]. Now things are getting more specific and the intent is becoming clearer and it is still going to be an insanely competitive keyword to attack. But at least you have a better idea of what the searcher actually wants.
Now, most body keywords will be no more than two to three words max and they’re often very competitive. Because they’re the cheapest and therefore most competitors will spend heavy resources on them.
And that’s why it’s usually best for most websites to focus on the third category of keywords which are long-tail keywords.
Long-tail keywords will have four or more word phrases like [Used Cars Douglas GA]. And as you can clearly see compared to the previous example like cars or used cars, the intent for used cars is much clearer. It’s also a much less competitive keyword.
For example, according to Semrush, cars have a 100-keyword difficulty. used cars keywords aren’t much better with a keyword difficulty of 99. But used cars in Douglas Georgia only have a KD percentage of 12, which will be much easier.
Now I talked about this in the previous article in the series. But the first phase in keyword selection should be 100% based on intent. Yes, keywords should have search volume.
But cars have a tremendous search volume with 823,000 searches every month. While used cars Douglas Georgia only has 320 searches per month. Used cars in Douglas Georgia are a better option than new cars because.
a) It will produce a dramatically higher conversion rate and will likely generate more quality leads by volume.
b) It’s a lower competition which means ranking for it will be more profitable overall.
Now that you know the different kinds of keywords and how to consider them, let’s talk about how to think about intent! Let me show you three awesome ways to find keyword opportunities.
Your Existing Keyword Profile
So, the first place you should find keyword inspiration is from what you’re already ranking for. And these keywords are the best because Google is already signaling that you’re doing something right to show up.
Enter your domain name into the SEMRUSH search bar. Go to organic research and click on positions.
You’ll now have access to all the keyword phrases your website is ranking for in the top 100. I like to categorize existing keywords into three different buckets.
To see all of your low-hanging fruits, enter 2 and 15. And These are the keywords you should attack. Just click on the positions drop-down and go to the custom range.
Enter 2 and 15 to see all of your low-hanging fruits. And to take it a step further filter this set of keywords based on KD percentage.
Start with 0 to 14 in the very easy range to find the lowest competition opportunities. Now keep in mind, that you’ll need to prioritize keywords based on intent and relevance as well as more on this in a second.
The next type of keywords is from positions 16 to 50 which I label as existing. They are also good targets.
But they should be the second thing on your priority list after low-hanging fruit. And the final category of keywords is from positions number 51 to 100 which I personally call clustering opportunities.
If a page isn’t ranking in the top 50. Then there’s a good chance that the page isn’t targeted enough.
For example, look at this keyword that Semrush is ranking number 52 for. Which targeting option is most effective at achieving brand awareness? You can see from the title of the page that it’s about YouTube targeting options.
This page doesn’t target the right keywords to rank for this long-tail keyword phrase. This is a perfect clustering opportunity. Because you can create a dedicated page for this particular keyword phrase and it will rank much better.
Just remember Google’s #1 goal is to deliver the most relevant results possible. With that said, these clusters are a great way to capture more organic traffic and build more topical relevancy which will improve the performance and ranking of every page in that cluster.
Keyword Magic Tool
The next method for finding keyword opportunities is to use semrush’s keyword magic tool. So while in semrush go to the keyword research section and click on the keyword magic tool. There’s no right or wrong approach to begin your search, but the key is to use the filters.
For example, let’s use the SEO keyword. This head keyword is incredibly competitive and should be avoided at all costs. However, we can still use it as a seed for finding better opportunities. Let’s use the filters to start. I like to start with the lowest keyword Difficulty and then work my way up.
So what you’ll notice right away? In this case, is that there are a ton of irrelevant keywords and you can combat this in two ways.
- Set the language filter to only show the target language in this example it’s English.
- Use the exclude filter to eliminate more irrelevant keywords.
I’ve added five to this filter. Then at this point, you should be left with a nice pool of prospective keywords. Add each relevant keyword to your keyword list and then repeat this process going further up the KD adder.
Once you’ve tapped out all keywords specific to the broad topic of SEO or whatever your broad topic is, you should go to Wikipedia and look for relevant sub-topics within the larger vertical.
In the case of SEO, I found website traffic, sitemaps, keywords, inbound links, and meta tags. The list goes on and on. Use these as seed phrases to find even more untapped ideas in Semrush. So the two methods I just showed you are more than enough to build a large keyword database.
However, to take it to the next level. Google’s People Also Ask section is a good place to ask questions and get answers from other Googlers.
Use Also Asked
This tool is incredible for finding all phrases from google’s people also ask section. And these long-tail keyword phrases are a powerful way to build topical relevance and attack keywords that no one else is paying attention to.
So how do I know that? Because most of these phrases won’t have search volume in the conventional KR tools, you can conclude that they are real searches occurring on Google.
Because Google wouldn’t show them as options in the first place. In short, the people also ask section is giving you real-time keyword validation. Now the tool also allows you to streamline the entire process by simply entering your keyword. In this case, I’ll use SEO again.
The first tier of ideas might be competitive. But you’ll strike it rich in the second tier and beyond. you’ll strike gold in the second tier and so on. Because it gets more granular as you go.
Now you should have a nice list of keyword opportunities. But how do you decide what keywords are best to target? Well, that’s when keyword qualification comes into play.
But before you can qualify keywords I need to cover 1very important point. You need to select a primary keyword. Let’s say you have a web page that ranks for [personal injury lawyer, personal injury lawyer, St Louis, and even injury attorney].
All these pages are variations of the same primary keywords and therefore they should be targeting them on the same page. Now the key is selecting which variation has the highest search volume. But if you also want to rank well for [st Louis car crash lawyer].
Then you need to choose the one with the highest search volume.
Well, this keyword has a totally different intent and therefore deserves its own dedicated page.
As you go through the following steps, keep in mind one primary keyword per page (or per section). So with that said there are several key factors that should help you filter through your list of keywords.
Keyword Qualification Factors
- Your current position: So if you have existing keywords that are ranking well, these should be prioritized.
- minimum search volume: I recommend a minimum of 100 searches per month for most industries. However, if it’s local, you might want to adjust this.
- keyword difficulty: So, focus on low-competition keywords first and then work your way up as your site builds more topical authority and acquires more backlinks.
- Intent: Focus on keywords with transactional intent first and then work your way up the funnel to broader targets.
- Relevance: Always prioritize keywords that are hyper-relevant to your core offerings. For example, if I sell SEO training keywords like [seo training boston] are super important however a keyword like [seo tools] isn’t as important. Because it’s not directly relevant to my core offering. Yes, it’s broadly relevant. Because it doesn’t directly relate to my core offer.
- Trend: If you’re struggling to pick a keyword. Then pick the one that’s trending the best. You can use Semrush’s KR tool for trend analysis on the overview tab.
- CTR potential: This is the final consideration for qualifying keywords which is the potential organic click-through rate. For example, if there are many cert features and ads then your CTR will be lower. With SEMRush, you can easily see at a glance how many certified features are present by looking at the SERP features column.
So use these seven factors to find the best keyword opportunities. Once you’ve selected a nice list of 50 to 100 keywords for your content, then you need to choose which ones are most important to target first. And that’s when keyword prioritization comes into play.
Now there are a few factors you can use to prioritize your keyword set. It largely has to deal with resources and that said, you’ll want to prioritize your keywords based on content and links.
For content, you’ll need to gather word count targets for each individual keyword. So go into Semrush. Go to the on-page and tech SEO section and click on the On-page SEO checker. You’ll need to run each primary keyword through this tool and collect the target word count.
Then go to the top ten benchmarking tabs and look under content length.
Semrush will show you the average for the top 10. Your target should be the ideal length and the goal is to identify it.
It’s going to give us an idea of what our budget will be for this project. Backlinks are important for ranking. Find the primary keyword using the keyword tool.
For this example, I’ll be using [used cars Douglas georgia]. Scroll down to SERP Analysis and look under Ref Domains which stands for Referring Domains.
This is the total amount of unique domains linking to the ranking pages. I recommend getting the overall average of these top 10 ranking pages. Repeat this process for every primary keyword.
Let’s just say it costs $300 to acquire a backlink. You can now estimate the time it takes to create an article based on its length and the number of links it has. How much it will take to rank for this keyword?
And then from there, you can prioritize keywords that have the lowest investment. Which will be the most profitable keywords to target? So that is how you do KR like a SEO pro.
Now the next phase of the SEO process is to conduct a complete step-by-step SEO audit and don’t worry you don’t need a Ph.D. in computer science to conduct an audit. You just need to be aware of what to look for and what to prioritize.
Frequently Asked Questions (FAQ) Related To Keyword Research
How can I do keyword research for free?
1. Google Keyword Planner: Google Keyword Planner is a great tool that allows you to enter keywords into the platform and then provides you with data on monthly searches, competition, difficulty level, and average CPC.
This is a great place to start if you want to learn more about what keywords are popular and how much they cost per click.
2. SEMrush: SEMrush is a paid tool but offers some really good features for free. They offer a variety of tools including KD competitor analysis, backlink analysis, and social media monitoring. Their free version gives you access to their basic features and lets you track up to 10 keywords at once.
3. Wordtracker: Wordtracker is a free tool that helps you find keywords based on your industry. It does this by analyzing your website and looking for terms that are used frequently throughout the pages.
Once you’ve entered your URL, you’ll receive a list of relevant keywords along with their popularity and estimated search volume.
4. Google Trends: Google Trends is a great resource for finding trending topics. It shows you the number of searches performed for a particular term over time. This is a great way to identify hot trends before they take off.
How to Find Keywords
There are many different methods for finding keywords. The most popular method is through tools like Google AdWords. There are also paid keyword tools available that will help you find keywords faster. Another option is to use free tools like Google Trends.
And that’s what will be the focus of the blog in this free SEO training series. You do me a huge favor if you got value out of this article. Please share it right now and thank you so much for reading. I Think It will help you a lot.
Why is keyword research done in SEO?
Keywords play an important role in any successful SEO strategy. They help determine which keywords to target, where those keywords should be placed, and how much to spend on those keywords.
If you don’t know which keywords to target, you’ll never be able to rank well on those keywords. And without knowing how to bid for keywords, you’ll never get to the top of Google.
Keyword Research For Beginner Done Right?
To do KR properly, you must understand the difference between two kinds of keywords: broad match keywords and exact match keywords. Broad match keywords are words that describe a topic or concept in general terms.
An example would be “cannabis seeds.” Exact match keywords are utilized to identify specific products or services. An example would be “CannaSeedz.”