Hey all, it’s Jayan. Hope you’re doing well. In this blog, you’re going to learn about 8 free websites to learn digital marketing for free. Let’s get started with the first website.
How To Learn Digital Marketing For Free?
If you want to learn about the best free marketing courses and be able to market and promote your business, I’ve put together 8 free websites that will teach you the fundamentals of DM.
These websites also offer certification courses and guides that will help you grow your business, get into marketing, or advance in your career.
1. Coursera – Free Digital Marketing Courses
Coursera is an online learning platform that offers anyone, anywhere access to courses and degrees from top universities and companies. What you do is search for digital marketing at the top. There are 422 results.
Note: Coursera offers a 7-day trial of its online courses. After which, your subscription will cost $67 /month. You can cancel at any time during the free trial period.
And for example, you wanna take this Meta Social Media Marketing Course. You’ll see that you can enroll for free.
There are currently 129,132 already enrolled. Here’s what you’ll learn and the skills that you’ll gain.
Scroll below and you’ll see there are six courses in this professional certificate, such as this introduction, you got social media management, fundamentals, advertising with Meta, and much more.
To get started on Coursera, simply click the Enroll for free button on any of the courses and sign up.
2. DigitalMarketer – Free Courses
DigitalMarketer is a community of DM professionals who are committed to helping you learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your business. You can become a marketing specialist.
Use the tools and channels in this course to predictably and profitably drive awareness, leads, sales, and referrals—every day!
In fact, it’s one of the first places I went to learn digital marketing when it comes to things like building sales funnels, pay-per-click marketing, Google Ads, and so much more.
But the one particular course or guide that I wanna point out is its Ultimate Guide to Digital Marketing. What’s great about this course is that you can get started right away when you go straight to the link.
There’s no sign-up required. Everything is in this article format with links that are relevant and if you wanna save time, you can download a PDF form, but you do need to opt-in, as you can see.
Navigating through this guide is really easy. If you look on the left, you’ve got the navigation, which will take you to different chapters of the guide.
If you’re just starting out in DM, this is a great fundamental course to go through. You’ll see with chapter one, goes through the strategy such as the customer value journey. Step one is awareness, step two is engagement, and so on and so forth.
3. Udemy – Digital Marketing
If you go to Udemy.com and simply search for a free digital marketing course, the first one is a great option.
You’ve got this Free DM Basics Course. Over 142,148 students have taken this course. The length of this course is five hours and 45 minutes.
Clicking on course content, you can see what’s involved. You’ve got an introduction to marketing, various modules of digital marketing, and practical marketing techniques.
So take a look at some of the courses offered at Udemy.com. There’s a range of digital courses, not only the basics but you can filter it by different levels. Again, search for free DM courses to bring up those free courses.
4. Google – Fundamentals of digital marketing
Now, my next couple of recommendations is from Google itself. This first one is called the fundamentals of DM. You’ll see the course details, there are 26 modules and a whopping 40 hours of training.
The modules include the online opportunity, your first steps in online success, we got to plan your online business strategy, getting started with search, and more.
The difference between taking a course from Google and the ones I already mentioned in this video is the fact that it’s from Google itself.
Once you’ve completed your course, you get the certification, which you can then spotlight and showcase on your resume, your CV, or your portfolio.
So, whenever you are going to apply for a job or you’re a freelancer or you’ve got an agency, you’ve got that to show.
5. Google – Digital Marketing & E-commerce
This course from Google is a blend of digital marketing and eCommerce. So, if you want to get into that space, this one is perfect for you. It’s called DM and E-commerce certificate. No relevant experience is required. 100 percent remote, online learning, and under 10 hours of study a week.
You can join the google online marketing challenge and learn a free DM course with a certificate. They have free online marketing courses with certificates from google.
The course curriculum includes foundations of digital marketing and E-commerce, attracting and engaging customers through DM, content marketing, email marketing, marketing analytics, and measurement, building, launching, and managing E-commerce stores, develop and maintaining customer loyalty online.
In my opinion, this covers a lot of ground. If you want to get into the space of DM with E-commerce.
6. Future Learn – Digital Marketing
The next website to learn digital marketing is Future Learn. This one’s presented by Accenture. It’s called Digital Skills: DM.
You’ll learn some of the different DM strategies and techniques that are available for businesses to use and this one’s got a tons of great ratings so I highly recommend you take this one.
It is two weeks long, the weekly study of two hours and it is free, once again. With this course as well, you get accreditation once completed. During the two weeks, here’s what you’ll learn.
Week one: how to use DM, including pay-per-click advertising.
Week two: you’ll learn DM techniques such as SEO, and email marketing and how to integrate these techniques altogether.
7. Hubspot – Free Digital Marketing Courses
HubSpot.com’s got a range of DM courses from DM itself. You’ve got Excel for Marketers. You’ve got online sales training and ads training. We’ve got Twitter Strategy Course.
check a preview of it and what you’ll learn, the course modules, including four lessons, 12 videos, 4 quizzes, and 2 hours in total. Hubspot’s DM course is best for beginners.
Here’s a course curriculum. Lesson one, you’ve got to build and grow your Twitter audience. Lesson two, the power of networking and engagement, and some others.
One course that I took at HubSpot is the Content Marketing Certification Course. It’s quite a comprehensive course, you can see, with the many lessons and videos that it offers.
Also, when you successfully completed a course at HubSpot, you do get a certification. With those certifications, you can feature it on your resume, but what you can also do is feature it on your LinkedIn bio.
8. WordStream PPC University
If you wanna dive deep in pay per click marketing specifically, I recommend going to wordstream.com/learn. And you’ll land on this page called Pay Per Click University. You can go through the courses such as Pay Per Click 101, which is the basics, you got 102, and Advanced Pay Per Click.
For your info, pay-per-click involves things like Facebook ads and Google ads. You’ve also got other things such as social ads. You’ve got Facebook advertising, Instagram advertising, LinkedIn, YouTube, and much more.
Conclusion
All right, all in, those are the eight websites to learn digital marketing for free. If you wanna get into the space of DM and this whole online business space, I highly recommend you take some of these courses because, as you know, the internet and social media are ever evolving, and always changing.
So it’s always good to stay up to date and keep learning. That’s all for me. Thanks so much for reading. If you found it helpful and I’m looking forward to sharing the next training with you.
